Do you believe in the power of smiles to transform the world? We do. Coca-Cola sent our people all over the world, from Jamaica to the United Kingdom to Pakistan and more, to simply smile at strangers — to see who would smile back. As we passed others on the street, on the bus or in the park, we gave a smile, held up smiley face posters or did a silly dance with a grin on our faces, all to prompt a little friendliness in the mundane. When someone smiled back, they received a free Coke or some other fun prize: everything from sunglasses to hats to bicycles. Because when you give a smile, lives are changed. And so is the world, one smile at a time. Produced and crowdsourced in association with Victors & Spoils (http://www.victorsandspoils.com) and MOFILM (http://www.mofilm.com). Musicians: Ben Thomas and Max Truphet
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코카콜라에서 선보인 바이럴 영상..
빨간 옷을 입은 코카콜라 직원들이 사람들을 바라보며 웃음지을때,
함께 웃음짓는 사람들에게 선물을 주는 소소한 프로모션.
근데 보고있으면 왠지 즐거워지는 느낌.
누군가 나를 아무 이유없이 바라보며 웃을때 나는 순수하게 웃어줄수 있을까?