와 진짜 별거 아닌데 이리 이쁘게 표현하나!
저 동그랗게 말아 놓은 부분에 하얀 라인까지 완전 대박!!
괜히 코카콜라 브랜드 파워가 강한게 아니라니!!
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JWT turns a magazine into an amplifier for Coca Cola FM
The piece consists in an exclusive insert for subscribers of the latest edition of the Capricho magazine which was created by JWT. Attached to the cover, the art allows readers to turn the magazine into an amplifier. Simply by rolling the magazine and inserting the iPhone tuned into the Coca-Cola FM application in the spot indicated. The final format allows the sound waves to travel in two different directions at the same time, intensifying the stereo effect created by the device. The next step is to enjoy the music.
Advertising Agency: JWT, Brazil